BNS Producer Bae Jae Hyun: the Way of Online Game Development in Next Generation

Bae Jae Hyun, the incumbent CPO of NCSoft, is the chief producer of the monumental online game “Blade & Soul” and the chief game developing officer of NCSoft.  

   Having participated in the development of “Lineage” in 1999, Bae became the producer of “Lineage II” in 2001. He is best known for the premium quality of his productions. Bae will share his experience and techniques in developing next-gen online games, which are burgeoning in China, at the coming CGDC2012.

The development of net game field in Korean starts relatively early. In the late 1990s, Korean net game set off the first round of net game wave in Asia. And NCsoft successfully leads the field with two classic MMORPG works - Lineage and Lineage II. Later, Aion: The Tower Of Etern can even rival World of Warcraft in Korean market.

After the success of two classic works - Lineage and Lineage II, Bae Jae Hyun became the producer of Blade & Soul. This 3DMMORPG is a martial arts fantasy aiming to bring fresh amusement other than monotony to players.  

So how was Blade & Soul developed? And as the leader of Korean online game masterpiece, how does Bae develop a terrific next-gen online game?

Producer Bae Jae Hyun will share with professional game producers and developers from around the world his ideas about the development of next-gen online games, evolution of graphics and playing skills, combination of combat and story, and practical game development concepts through such fields as changes in game platforms, evolution of game types and improvement in net environment & technology.

Taking classic games for examples, Bae shares his ideas on game development and design and sum the following three points,  

1. Users positioning: position new users

As new type of next-gen online game, Blade & Soul is endowed with wholly different game features. And this result is in the different position of users. So it's necessary to re-divide game users and ensure new - gen player type.

2. Game positioning: totally different from traditional game types.

What kind of game is Blade & Soul on earth? MMORPG? Act? FTG? ...... It's a next-gen works that surpasses the tradition. So the game positioning must be new positioning.

3. R & B direction positioning: next-gen without technology stream

Next-gen is common these days, but what is next-gen for Blade & Soul? It defines the new next-gen game through new perceptual transmission rather than such technology as engine of high quality, numerous character builds, splendid lights and shadows effect.

Bae's wonderful speech and vivid explanation of next-gen online game changes influence the media and audience greatly. He said that he would attend such developers conference more and contributed to the development of online game.